RSG Managed Advertising

PAID TRAFFIC
CONNECTED TO YOUR REVENUE SYSTEM.

Running ads is only the first part of customer acquisition. Ready Set Go Market manages paid advertising while helping connect the resulting opportunities to CRM, follow-up, appointments and the broader customer journey after someone clicks.

  • Meta, Google and LinkedIn campaign management
  • Audience, keyword and campaign strategy
  • Ad copy, testing and ongoing optimization
  • Lead routing into NOVA where included
  • Campaign reporting tied to downstream opportunities
The RSG Difference

THE CAMPAIGN DOESN'T END AT THE CLICK.

Advertising can create attention. The larger operating question is what your business does with that attention after a prospect responds.

1
Paid Advertising Meta, Google or LinkedIn
2
Lead Capture Form, landing page, website or conversation
3
NOVA CRM Contact and opportunity routing
4
Automated Follow-Up SMS, email and appointment workflows
5
Pipeline Visibility Track the opportunity beyond the lead
Advertising Platforms

MEET CUSTOMERS
WHERE THEY SEARCH AND SCROLL.

RSG can manage supported advertising campaigns through Meta, Google and LinkedIn. The appropriate platform depends on the offer, audience, buying behavior, geography and campaign objective.

Facebook + Instagram

Meta Advertising

Useful for reaching defined audiences, generating inquiries, supporting retargeting and placing offers in the social feeds where prospects already spend time.

Search Intent

Google Advertising

Reach potential customers who are actively searching for services, solutions or businesses related to what you offer.

Professional Audiences

LinkedIn Advertising

Useful for B2B offers where professional roles, industries, companies and business audiences matter to the campaign strategy.

Beyond Ad Management

GENERATING A LEAD IS
NOT THE FINISH LINE.

A campaign can produce inquiries and still underperform for the business if response, qualification, booking and follow-up break down afterward. RSG's broader operating system is designed to help connect those stages.

01

Attract

Paid campaigns place the offer in front of relevant audiences.

02

Capture

Prospect information enters through the campaign or conversion path.

03

Respond

NOVA workflows can support immediate SMS and email follow-up.

04

Book

Qualified prospects can move toward appointments and defined next steps.

05

Track

Opportunities can remain visible in the CRM pipeline after the initial lead.

Managed Advertising Pricing

CHOOSE THE LEVEL OF
CAMPAIGN MANAGEMENT YOU NEED.

Management fees pay Ready Set Go Market for campaign strategy, setup, monitoring, optimization and reporting. Your actual advertising budget is separate and is paid directly to the applicable advertising platform.

RSG Ads Core

$697 / month
+ $397 one-time setup
Suggested ad spend: $750–$1,500/month
  • 1 advertising platform
  • Up to 2 active campaigns
  • Campaign strategy and setup
  • Audience or keyword research
  • Initial ad copy and campaign build
  • Up to 3 initial ad variations
  • Monthly optimization
  • Lead / conversion tracking
  • NOVA lead-routing support where applicable
  • Monthly performance report
  • 1 strategy call per month
Discuss Ads Core

RSG Ads Pro

$1,497 / month
+ $797 one-time setup
Suggested ad spend: $4,000–$8,000/month
  • Up to 3 advertising platforms
  • Expanded campaign structure
  • Acquisition and retargeting strategy
  • Ongoing creative testing
  • Conversion-tracking review
  • Funnel recommendations
  • NOVA CRM and workflow integration
  • Lead-to-appointment visibility
  • More frequent optimization
  • Monthly strategy meeting
  • Quarterly acquisition review
  • Priority support
Discuss Ads Pro
Advertising budgets above $8,000 per month require custom pricing and scope. Advertising spend is not included in RSG management fees and is paid directly by the client to the advertising platform.
Clear Billing

KNOW EXACTLY
WHERE THE MONEY GOES.

1. RSG Management Fee

Paid to Ready Set Go Market for campaign strategy, management, monitoring, optimization, reporting and service delivery.

2. Advertising Spend

Paid directly by the client to Meta, Google or LinkedIn. RSG does not hide the media budget inside the management fee.

3. NOVA Platform

If NOVA is part of the client's operating system, the software subscription remains a separate platform service or may be included in an approved bundle.

Scope Matters

MANAGED SERVICE.
CLEAR EXPECTATIONS.

What RSG Manages

  • Campaign strategy and architecture
  • Advertising account setup support
  • Audience and keyword research
  • Ad copy and campaign configuration
  • Budget pacing and optimization
  • Supported creative testing
  • Lead / conversion tracking
  • Campaign performance reporting
  • NOVA routing and workflow integration when included
  • Scheduled strategy reviews based on service level

What Is Not Automatically Included

  • Advertising platform media spend
  • Unlimited creative revisions
  • Professional photography or on-site videography
  • Actors, UGC creators or commercial production
  • Unlimited meetings or daily reporting calls
  • Full website redesign unless separately included
  • Organic social media management
  • Guaranteed leads, sales or return on ad spend
Initial Management Period

WHY WE START WITH
90 DAYS.

Paid advertising requires more than publishing an ad and judging it immediately. Initial campaigns need time for launch, data collection, review and informed optimization. For that reason, RSG Managed Advertising begins with a 90-day initial management term before transitioning according to the applicable service agreement.

  • Month 1: launch and establish usable campaign data
  • Month 2: identify patterns and test improvements
  • Month 3: optimize based on accumulated performance evidence
Ready To Build The Acquisition System?

DON'T JUST BUY TRAFFIC.
BUILD WHAT HAPPENS NEXT.

Book a Ready Set Go Market Discovery Call. We'll review your offer, current lead flow, advertising goals and the systems that need to support new opportunities after they respond.

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